HERITAGE IN EVERY BITE

A FAMILY AFFAIR

What sets Waldron Meats apart is its deeply personal approach. Every member of the family plays a role, from production to marketing, but there is a flexible approach that means things aren’t too rigid or defined. The next generation, sons Darragh and Cathal, together with daughter-in-law Amy, have brought fresh energy and ideas to the business.

Darragh runs the production side of things – ensuring there is enough product to meet orders. Cathal is responsible for sales, which involves getting out there to meet new customers, attending trade shows and keeping abreast of any prospective clients or changes in industry standards. Amy looks after branding and marketing and has learned a lot from the Simply Better approach.

“To see Dunnes and how they work was fascinating for me because I don’t come from that type of background at all. I have to say that with the team they have put together, the effort and detail that they go to is next-level,” she says.

For the Waldrons, success isn’t just about awards or sales figures. It’s about the relationships they’ve built, the traditions they’ve preserved, and the legacy they’re creating for the next generation.